According to Australia’s Herald Sun newspaper, Scott Talbot has filed a suit in the New York Southern District Court that alleges the Pernod Ricard-owned brand took the idea he had given it and presented it to America’s NBC network.
He is seeking damages in the region of £33m (Aus$76m) because Absolut broke its confidentiality agreement with his company Charity Group and presented a similar idea to NBC, which resulted in the greenlit series ‘On The Rocks: The Search For America’s Best Bartender’.
show misappropriates the very concept and structure of the ‘Charity Mixology’ show — it is a reality show in which bartenders compete to create the best cocktails …
A spokeswoman from Pernod Ricard’s headquarters in France has told Brand Republic it has no knowledge of the case and is waiting to speak to its US division before commenting.
Source: http://www.brandrepublic.com/News/878768/Absolut-Vodka-faces-33m-claim-stealing-TV-programme-concept/
